Fractional Marketing-Investing in Growth!
What is a Fractional Marketing Director?
Fractional marketing directors are part-time contractors hired to help their clients plan, develop, and launch marketing campaigns. Their main job is guiding, managing, and leading businesses’ marketing departments. They often work with several companies simultaneously, working a handful of hours weekly with each of their current clients.
Fractional Marketing Directors allow companies to grow by managing marketing departments, creating and developing strategies and upskilling teams. This is achieved without the need for the expense and time of recruiting a permanent Marketing Director. Primary responsibilities include researching, planning, and overseeing the execution of marketing campaigns that help their client's businesses grow steadily.
Fractional marketing directors are also an excellent option for filling your leadership needs. In addition to crafting strategy, they help you select and train team members to begin developing an in-house marketing department, foster interdepartmental collaboration, and mentor employees who need support or want to grow.
Fractional Marketing with Magna Marketing
Magna’s team will assume a leadership role within your organisation, taking full ownership of your marketing strategy, and managing any marketing employees you may have.
Depending on your needs, the full scope of responsibilities may include any combination of the following:
Implement marketing goals defining strategy and tactics
Define a marketing budget
Understand your target market and audience
Develop marketing strategies
Forecast campaign performance and analyse results
Optimize results to improve marketing effectiveness
Develop, train, and mentor the internal marketing team
How a Fractional Marketing Director Impacts Strategy
Here at Magna, we have a very simple focus People, Performance and Profits. It’s the model that is built into our DNA. Our success is built on providing you with clear communication, candid advice and a timeline meaning you get a clearer, more realistic picture of how to craft an effective marketing strategy.
We also deliver objectivity and a fresh perspective to your marketing efforts. You may be seeing your campaign one piece at a time, Magna has the expertise to see the big picture and easily identify weaknesses and pain points.
Once we’ve identified these areas of improvement, we’ll take ownership of your marketing efforts, freeing up other high-level employees to focus on other areas of business. We’ll also work alongside your team to implement marketing best practices and policies so you can continue growing following our engagement period.
Why Start-ups & SMEs can benefit from Magna Fractional Marketing?
We understand the start-up mentality and the financial constraints that come with building a successful business. Working with us means you can put more budget into your campaigns and with our tailored advice and guidance achieve the goals and objectives to help achieve rapid growth. We will focus on improving results and avoid campaigns failing.
We Want Out!
Our relationship starts with the exit strategy! We don’t want you to need our services forever. Most clients work with us for between 12 and 18 months. Our transformational approach combines traditional digital marketing with inbound strategies such as content marketing and social media marketing. This allows us to deliver measurable results for clients across all industries.
Marketing is a powerful force for growth, but many businesses and marketing agencies fail to harness the full potential of their marketing efforts. At Magna, we believe that through our transformational approach to marketing, we can unlock the true value of your business's marketing function. Working hand in hand, together we can deliver positive results and increased growth.
Work with Magna
Whether your marketing team needs fresh insight, stronger leadership, or a new outlook on strategy, Magna’s fractional marketing directors provide the guidance your business needs to succeed. We’ll provide effective marketing leadership to help your business identify and implement the right marketing strategy for you.